Title Design Research: Zathura : A Space Adventure



This video was retrieved from youtube.com
What titles are displayed during the opening sequences?
During this opening sequence, we can see the production company, producers, and the movie title. We can see the names of the main actors. Finally, we see other staff, including the composer. and the director.

What images are prioritized in the opening sequences?
The images in the opening sequences show many shots of a cartoon style of spaceships and celestial bodies. We can see extreme close up shots of a mechanical games. The pieces, gears, and art of the old fashioned frame itself are all visible. This is meant to showcase the board game and we can assume that it plays a major role in the plot.

What connotations do these images carry?
The big red button with the word "Go" implies that there will be a sudden burst of events that set the plot into motion. The gears of the board game make it seem like it is truly alive or animate. Having a spaceship also suggests that there will be some sort of high tech travel in the movie.

How does the film establish a feeling of the genre from the outset?

The film uses a theme of space, which a theme that is commonly associated with travel and exploration of new frontiers. Space is also very much unexplored by people. Since an adventure film depicts a physical journey, it also relates which the vehicles shown in the opening sequence. 

What strategies are used to ensure film appeals to its target audience?

An antiquated board game with smiling cartoon faces can make this appear very friendly to children. The use of the cartoon-style illustrations can make space seem less ominous. Space can be especially terrifying due to the long distances, and the fear of the unknown, but visuals like these can captivate the interest of young people.

How has technology been used effectively? You want to consider camera angles, transitions, and editing techniques.

First of all, people had to innovate to create the board itself that was heavily used for the shots themselves. Small cameras and equipment would have to be used to get those extreme close up shots of the board and the gears. We can also see how an animation software was used to display the production company, main actors, and the director.

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