Storyboard Blog

     Since September 24, I have been working on this commercial project independently. I am also currently creating a storyboard for my commercial. To do this, I would have to make a series of drawing and descriptions for every. Every picture and description would represent 6 seconds of the commercial. This means I would have to do 5 to encompass the entire video. I began by drawing an intro of the fruit resting on a table at a medium distance shot. I would make sure to include a voice over advertising the fruits before linking it to Snapple. Secondly, I thought of doing a zoom out to include all of my props (the produce and the corresponding drinks) in the shot. Maybe here is where I will add a suspenseful sound effect to bring more tension and uncertainty up until this point. Next, I will begin a cinematic compilation of different shots and angles. For this, I think it will give the best dramatic effect if it is edited in slow motion. Doing this can also highlight droplets of condensation on the bottles, making the drink seem more enticing. I will start by doing a high angle shot down onto the bottles. This shot will tilt from top to bottom to capture the entire bottles. Then, I will have an extreme close up shot which pans from left to right. This will deeply focus on the  brand name label and the liquid inside the clear bottle. Finally, I will do another close up which recaptures the entire bottle before titling up and looking at the Sun. This way, it almost summarizes my cinematic compilation by starting and ending with the entire bottle being looked at vertically. From here, the video will fade a bright color to match the sun and I will play the Snapple logo over the middle of the screen. I think this will be the best ending to reinforce the brand into the viewers mind. 


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